Executive Director and Co-Founder

Dan Gross is the Co-Founder and Executive Director of CPYV, one of the largest and most successful non-profit gun violence prevention organizations in the nation. In February 1997, Dan was the youngest partner in the history of the J. Walter Thompson advertising agency, where he managed development of marketing strategy and advertising for accounts such as Kodak, Warner-Lambert, and Lipton, when his younger brother Matthew was critically wounded in a shooting on the observation deck of the Empire State Building in New York City.

Soon after the tragedy, Dan resigned his job in advertising to co-found CPYV, to apply his passion and expertise to the cause of gun violence prevention. Today, Dan is widely recognized as one of the most prominent national spokespersons on the gun violence issue and, more importantly, CPYV’s innovative and highly effective programs have impacted and benefited tens of millions of children and families nationwide, making homes, schools and communities tangibly safer and saving children’s lives every day.

Dan’s work has been widely acclaimed and honored by organizations and individuals including the President of the United States, the U.S. Congress, several mayors, city councils and state legislatures, as well as numerous crime and violence prevention, education and youth organizations. Dan was also awarded the prestigious Next Generation Leadership Fellowship by the Rockefeller Foundation. Dan received his B.S. degree in psychology and economics with honors from Tulane University in 1989.

Dan lives in New York City with his wife Maria and two kids, Rosie and Tino.